Tag: fiber promotional pricing strategy

Attention FTTH Operators, Do Not Fall into the Discount Pricing Trap!

In my recent Blog, I talked about “Why Fiber Stalls and How to Fix it” Discount promotional pricing is not the answer. It triggers churn from roll-off, and erodes ARPU Not to mention, it mimics what the incumbent broadband providers are doing. Differentiate yourselves with competitive, everyday pricing guaranteed for a small monthly fee ($3-$5/mo.) and […]